Elaine Syme is a multi-award nominated Digital Transformation Leader, and Head of Digital for KubeNet. With 10 years of Digital Marketing experience, Elaine has worked across agency, B2C and B2B marketing for a wide variety of industries. In her current role, she has taken a people-focussed approach to Digital Transformation that has been the subject of multiple academic papers and a case study presented at IFKAD conference in Milan, and continues to focus on knowledge sharing of best practice.